Newest GW Blog Post

Big changes to Cadillac's Pinnacle Program - Threatens Trunk Money

Cadillac has proposed big changes to its Pinnacle or "trunk money" program, announced at the recent NADA convention, The changes include opportunities for dealers to earn partial bonuses for coming close to their monthly sales targets, plans to make some payments sooner and the relaxing of some standards. Cadillac also said it has created an appeals process for dealers who are ruled to be short of brand standards. Yet Cadillac has not finalized the program, even though it is scheduled to become effective April 1st.

Premier Automotive Business Broker

Welcome to GW Marketing Services

For over 35 years GW Marketing Services has been recognized as the #1 automotive business broker in the New England market.  We continue to be the most respected, highest volume dealership broker with the best loyalty rating. 

Find updated dealership listings, industry trends and commentary from The Wiz, and links to strategic vendors.  Log in to the site to gain exclusive access to valuable information and reports such as Profiles of dealerships for sale, Mock Appraisals, examples of Letters of Intent, Purchase Agreements, and Closing Checklists.

While our look and on-line services have improved, our commitment to you remains the same.

Our Mission


Our unmatched experience and extensive industry knowledge enable us to provide a superior level of expertise to meet clients’ diverse needs for brokerage, appraisals, market consolidation solutions, litigation support, and transaction and franchise acquisition consulting.

We use a hands-on approach to support our clients’ specific needs 24/7/365.  We are driven to satisfy!

We look forward to hearing your comments as we continue to enhance our new web site.  Take advantage of this valuable resource today – log in now!  As always, we encourage your feedback.

We Are The Deal Wizards

Gordon G. Wisbach, Jr.

Gordon G. Wisbach, Jr.
Founder and President