Newest GW Blog Post

Big changes to Cadillac's Pinnacle Program - Threatens Trunk Money

Cadillac has proposed big changes to its Pinnacle or "trunk money" program, announced at the recent NADA convention, The changes include opportunities for dealers to earn partial bonuses for coming close to their monthly sales targets, plans to make some payments sooner and the relaxing of some standards. Cadillac also said it has created an appeals process for dealers who are ruled to be short of brand standards. Yet Cadillac has not finalized the program, even though it is scheduled to become effective April 1st.

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Gordon G. Wisbach, Jr.

Gordon G. Wisbach, Jr.
Founder and President