Inside the 2025 MSADA Annual Meeting: Key Takeaways, Industry Insights, and Opportunities
Gordon G. Wisbach, Jr., Founder and President of GW Marketing Services, recently attended the MSADA Annual Meeting at the Encore Boston Harbor, representing GW Marketing Services among the leading voices of the New England automotive industry. This October 10, 2025, event brought together over 400 franchised dealers, industry executives, and regulatory leaders for a full day of insights and networking that reflected the sector’s dynamism and current challenges.
Conference Agenda Highlights
The day commenced with a warm welcome from Robert F. O’Koniewski, MSADA’s dedicated Executive Vice President, whose tireless work continues to enhance the value and advocacy of automotive dealerships across the Commonwealth. His opening remarks set the stage for a packed agenda, starting with leadership perspectives from Jeb Balise (MSADA President) and expert updates from Scott Dube (NADA Director) and Michael Stanton (CEO, National Automobile Dealers Association).
Terry Flynn, a partner at Harris Beach Murtha, offered an incisive look at enforcement trends impacting auto dealers—crucial intelligence for keeping compliant and ahead of regulatory developments. Jason Stein of The Presidio Group inspired attendees with fresh ideas about navigating both short-term obstacles and long-term industry shifts.
Valuable Insights and Practical Solutions
Sessions featured market outlooks from Mark Strand of Cox Automotive, RMV updates from Colleen Ogilvie, and actionable strategies for reducing electricity and healthcare costs at dealerships. Thought leaders addressed the emergence of EV charging and “silent equity partners,” empowering attendees to strengthen their businesses amid evolving customer demands. Robert F. O’Koniewski’s expert legislative and regulatory update provided concrete guidance, reaffirming his stellar reputation as an advocate and resource for Massachusetts dealers.
Why This Matters
Every session underscored the necessity for leaders to stay agile in the face of change—whether policy, technology, or market dynamics. As always, networking opportunities and the closing cocktail reception fostered invaluable business relationships.
Let’s Connect
If you want to leverage the latest insights from this outstanding event, grow your dealership, or navigate today’s regulatory environment, contact Gordon Wisbach from GW Marketing Services at 508-395-2500.
Tap into decades of expertise, personalized strategies, and a support network you won’t find elsewhere. Call today and discover why GW Marketing Services—and the wisdom of industry leaders like Gordon—make all the difference for New England dealers.
