GW Blog

AI Is Rewriting the Rules for Car Dealers: What Steve Greenfield’s CBT Segment Means for Your Store

Why this CBT segment matters

2026’s Tipping Point: Why Smart Car Dealers Are Trading Volume for Profit

Automotive retail is heading into a 2026 tipping point where OEM discipline, dealer productivity limits, and consumer expectations collide, reshaping who wins in the next cycle.

Dealers Don’t Die, They just lose control: Why OBBBA makes exit planning too big to ignore

Most dealers spend years perfecting their operations but very little time planning how—and when—they will actually get out.

Stellantis, Mercedes-Benz, and the Risks of Losing Focus

In today’s hyper‑competitive automotive landscape, it is easy for manufacturers to be dazzled by new technology— AI implementation, EVs, autonomy, software platforms—and lose sight of the fundamentals that actually drive market share and dealer profitability.

AI won’t replace your Dealership Team – It will redefine It

AI is not coming to replace your dealership team; it is coming to transform how your team works. The stores that win in 2026 and beyond will be the ones that treat AI as strategic infrastructure, not a shiny gadget.​

Quiet quitting is killing your profits: Why dealers can’t afford to ignore It

Quiet quitting may not show up on your balance sheet like floorplan interest or marketing spend—but it absolutely hits your P&L.

Seeing Is Believing: How video MPIs turn Fixed Ops trust into Dealership Value

Video multi-point inspections (MPIs) are no longer a “nice-to-have” in fixed ops, they are rapidly becoming a defining feature of high‑trust, high‑value dealerships.

Connecting Connecticut’s Dealers: Gordon Wisbach’s insights from the International Auto Show at Mohegan Sun in November 2025

Dealership profitability trends: Navigating 2025’s tumultuous market

Modern auto dealership exterior and financial charts overlay, with Auto Dealer Profits sign displayed.

Navigating Industry Challenges

Shifting Gears at NADC 2025: Gordon Wisbach on the Road Ahead for Car Dealers

Gordon Wisbach, Founder and President of GW Marketing Services, recently attended the 2025 NADC Fall Conference in Chicago, an essential event for leaders and legal experts in the automotive dealership industry.

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