Why this CBT segment matters CBT News recently featured Steve Greenfield, CEO of Automotive Ventures, talking about how AI is “democratizing” software development and reshaping dealer labor costs and profitability. GW Marketing Services takes a view on this: the space can be both fast-paced and confusing, and this is our expert interpretation. Steve argues that […]

Automotive retail is heading into a 2026 tipping point where OEM discipline, dealer productivity limits, and consumer expectations collide, reshaping who wins in the next cycle. For car dealers, “more volume at any price” is giving way to a more strategic model that trades raw throughput for healthier margins, smarter inventory, and sharper customer experience.​

Most dealers spend years perfecting their operations but very little time planning how—and when—they will actually get out. The new estate and tax rules under the One Big Beautiful Bill Act (OBBBA), effective January 1, 2026, make that lack of planning more costly than ever for auto dealers who ignore succession, valuation, and exit strategy.​

In today’s hyper‑competitive automotive landscape, it is easy for manufacturers to be dazzled by new technology— AI implementation, EVs, autonomy, software platforms—and lose sight of the fundamentals that actually drive market share and dealer profitability. When that happens, the damage rarely shows up overnight; it accumulates over years, eroding brand trust, slipping market share, and

AI is not coming to replace your dealership team; it is coming to transform how your team works. The stores that win in 2026 and beyond will be the ones that treat AI as strategic infrastructure, not a shiny gadget.​ AI is a People Multiplier Cox Automotive leaders are clear: AI is a force multiplier

Quiet quitting may not show up on your balance sheet like floorplan interest or marketing spend—but it absolutely hits your P&L. Dave Anderson recently warned on CBT News that employees who “show up but mentally check out” silently drag down productivity, weaken culture, and can cost dealers thousands in lost revenue if left unaddressed. In

Video multi-point inspections (MPIs) are no longer a “nice-to-have” in fixed ops, they are rapidly becoming a defining feature of high‑trust, high‑value dealerships. A recent CBT News segment with Tom Druzynski, Director of Service Operations at West Herr Automotive Group, shows how a straightforward investment in technician video can transform customer perception, repair approvals, and

Gordon Wisbach of GW Marketing Services recently attended the Connecticut International Auto Show at Mohegan Sun and was thoroughly impressed by the experience. The event was a vibrant celebration of everything automotive, featuring new model reveals, hands-on test drives, luxury vehicles, EV showcases, and classic car displays, all of which brought together enthusiasts and dealers

Navigating Industry Challenges The automotive industry continues to face turbulence in 2025, shaped by global policy shifts, persistent supply chain disruptions, and decreasing consumer affordability. Gordon Wisbach of GW Marketing Services states, “We share these insights and articles because global policy shifts, supply chain difficulties, and changing consumer affordability are shaping our business in ways

Gordon Wisbach, Founder and President of GW Marketing Services, recently attended the 2025 NADC Fall Conference in Chicago, an essential event for leaders and legal experts in the automotive dealership industry. This event brought together influential figures such as Daniel Ingber and Paul Metrey from NADA, legal specialists from ComplyAuto and ArentFox Schiff LLP, and