digital

The way consumers shop has drastically changed over the past few years, especially through the pandemic. But what happens when rapid change becomes a potential burden? Dealers are pondering the future of OEM direct sales and what it means for their profits and their businesses.  

When shopping for vehicles, or anything really, consumers have already been doing most of their “shopping” and research online. This has been happening for years, so the birth of Carvana, Vroom and business like them are no surprise. But the traditional dealer can and should be competing with these online retailers. Online selling is the natural progression of car sales in the 21^st century.