GW Blog

Dealership Branding Could Set You Apart

Dealership branding

Everyone knows car brands. Honda - The Power of Dreams. Built Ford Tough. Chevy trucks and “Like a Rock.”

 

How the Ukraine Conflict is Affecting the US Auto Industry

Russia’s invasion of Ukraine has disrupted the entire world. This will be a definitive time in the history of the modern world. While we all have a social responsibility to follow this conflict and assist in our own ways, we also have businesses to run.

OEMs Pushing Online Sales with New Platforms

The way consumers shop has drastically changed over the past few years, especially through the pandemic. But what happens when rapid change becomes a potential burden? Dealers are pondering the future of OEM direct sales and what it means for their profits and their businesses.  

Helium Shortage Affecting Vehicle Production

helium shortage

By now, the term ‘shortage’ probably initiates a subconscious eye roll or heavy sigh. The reality is, there are shortages left and right, and a lot of them have ties to the automotive industry. One material you may have never thought of being so vital is helium.

2022 Predictions for the Auto Industry

 

When we got to the end of 2020, we hoped things would be better, but 2021 gave us a lot of trouble too. The auto industry has been put through the ringer. So, what can we expect in 2022?

Dealer Profits Soaring

We now live in a world where up is down, and down is up. Dealerships have overcome some crazy obstacles over the past two years - Covid restrictions, low consumer confidence, chip shortages, inventory shortages, staffing shortages, and so much more.

Using AI in your Dealership

Part of the dealership experience is the warm greeting, one-on-one attention, and closing hand shake at the end of a good deal. Those personal touches are important when a customer is in your store. But… What about before and after?

Is HMI Shaping the Future of the Auto Industry?

human machine interface

Cars are getting smarter. It’s just a fact. Finally, we are seeing the fruits of the EV and AV labor from the last several years. In the techy world we live in, when one thing advances something else has to for proper integration.

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