It is no secret that the world is evolving, and along with it is consumer behavior and expectations. What used to work might be outdated, and it’s time to make room for new strategies to create the best customer experience. Technology seems to be the root of all success in giving customers what they
Using Technology to Create Cutsomer Relationships Read Post »
Several foreign (say, Alien!) brokers are invading New England! Talk about disruptors. GW Marketing Services has been in business for more than 40 years. We’ve sold hundreds of stores and performed hundreds of valuations. When it comes to dealership transactions, we have seen it all: OEM total interference using ROFR processes, deals growing for 20
Alien Brokers Invading New England! Read Post »
The United Auto Workers and Big 3 have been back and forth for several months, but an agreement has finally been made with all three automakers. UAW’s contract expired September 14. Ford and Fiat-Chrysler’s contracts were temporarily extended. GM wasn’t as lucky, and the UAW strike officially began on September 15. It included 50,000
UAW Finalizes Contract Deals Read Post »
The talk of the town is undoubtedly Tesla’s new electric pickup truck released on November 21. This truck’s design has some serious jaw-dropping powers, with features to match. Elon Musk, CEO of Tesla, has big claims for the new Cybertruck. He says it will outperform the long revered and loved Ford F150 with its hauling
Is the Cybertruck the Future of Pickups? Read Post »
Ford is making a bold move by discontinuing all of their sedan models. The only car that will remain in its lineup is the Mustang. The more efficient and size-friendly Fiesta, Focus, Fusion and Taurus will all be done away with by 2020. Ford CEO, James Hackett seems confident in this decision because it
Ford Discontinuing Sedans Read Post »
It has not been long since Fiat Chrysler tried teaming up with automobile manufacturer Renault. Moving on from that crumbling catastrophe of a deal, Fiat Chrysler and PSA Group have made strides to merge together, making their combined worth amount to 50 billion dollars. Some might be weary of this deal considering the aftermath
Fiat Chrysler-Peugeot Merger in the Works Read Post »
Telematics have evolved since the very first automotive GPS system was introduced in 1990, and we’ve come a long way from basic OnStar. Theories of humans being tracked and recorded is becoming less sci-fi and more the norm. Many vehicles now come with built-in GPS, vehicle positioning assistance and more. Some automakers are now
Telematics – The True Future of the Auto Industry Read Post »
The UAW GM strike rolls on. They haven’t come to an agreement. The union wants higher wages (of course), but strike is also about the two-tiered wage system. Workers hired in 2007 or earlier make about $28 per hour. Workers hired after 2007 make $16-$19. You can see the obvious divide this would cause among
What does the GM strike mean of the auto industry? Read Post »
Many dealers have been doing things the same way for years – Newspaper ads, inbound leads, and posting to Autotrader. But today’s consumer is much different than that of even five years ago. Social media is one of the biggest communications channels, and most dealers aren’t utilizing it to its full potential. It’s important
Consumer Communication is Changing Read Post »
The Massachusetts State Automobile Dealers Association reports new vehicle sales are down 4.4% for the period January 1, 2019 to April 30, 2019. Nationally, new vehicle sales are down by a slightly lower amount of 2.2%. Much of the decline is due to a poor start to the year with sales recovering in recent months.
Sales Trends for Dealers in 2019 Read Post »
