Everyone knows car brands. Honda – The Power of Dreams. Built Ford Tough. Chevy trucks and “Like a Rock.” But what about dealership branding? Yeah, you sell Ford, GM, Toyota, etc, but your dealership also needs an identity. If you rely on OEM branding, you won’t leave a lasting, personal impression on your customers, […]
Dealership Branding Could Set You Apart Read Post »
Russia’s invasion of Ukraine has disrupted the entire world. This will be a definitive time in the history of the modern world. While we all have a social responsibility to follow this conflict and assist in our own ways, we also have businesses to run. And one burning question is: how will this affect the
How the Ukraine Conflict is Affecting the US Auto Industry Read Post »
The way consumers shop has drastically changed over the past few years, especially through the pandemic. But what happens when rapid change becomes a potential burden? Dealers are pondering the future of OEM direct sales and what it means for their profits and their businesses. The current state. Many automakers are choosing to
OEMs Pushing Online Sales with New Platforms Read Post »
By now, the term ‘shortage’ probably initiates a subconscious eye roll or heavy sigh. The reality is, there are shortages left and right, and a lot of them have ties to the automotive industry. One material you may have never thought of being so vital is helium. The straight facts are it’s nonrenewable, and there’s
Helium Shortage Affecting Vehicle Production Read Post »
A good thing isn’t always a great thing and often needs improvement. Many were sold on EVs being environmentally friendly and a “green” choice when it comes to car buying. Upon deeper digging, the processes and materials used to make electric vehicles come with their own consequences, as we discussed in a recent blog.
Is EV Tech trying to clean up its act? Read Post »
When we got to the end of 2020, we hoped things would be better, but 2021 gave us a lot of trouble too. The auto industry has been put through the ringer. So, what can we expect in 2022? Inventory Status Quo Inventory is scarce and will continue to be for the foreseeable
2022 Predictions for the Auto Industry Read Post »
We now live in a world where up is down, and down is up. Dealerships have overcome some crazy obstacles over the past two years – Covid restrictions, low consumer confidence, chip shortages, inventory shortages, staffing shortages, and so much more. Surprisingly enough, dealers have managed to keep up amid the chaos. The current
Dealer Profits Soaring Read Post »
Part of the dealership experience is the warm greeting, one-on-one attention, and closing hand shake at the end of a good deal. Those personal touches are important when a customer is in your store. But… What about before and after? Most consumers inquire with a dealership about vehicle availability before making the trip. Of
Using AI in your Dealership Read Post »
Cars are getting smarter. It’s just a fact. Finally, we are seeing the fruits of the EV and AV labor from the last several years. In the techy world we live in, when one thing advances something else has to for proper integration. For example, connecting your phone to your car, the lights inside your
Is HMI Shaping the Future of the Auto Industry? Read Post »
Would you ever go to the bank, withdraw 30% of your balance, and then put it on your back seat with all the windows down? Picture this – driving down the highway with money just flying out the windows. It’s gone forever. Maybe it’s a tad dramatic, but this is what happens when your dealership
Increasing Fixed Ops Revenue with Digital Voice Assistants Read Post »
