Many dealers have been doing things the same way for years – Newspaper ads, inbound leads, and posting to Autotrader. But today’s consumer is much different than that of even five years ago. Social media is one of the biggest communications channels, and most dealers aren’t utilizing it to its full potential. It’s important […]
Consumer Communication is Changing Read Post »
The Massachusetts State Automobile Dealers Association reports new vehicle sales are down 4.4% for the period January 1, 2019 to April 30, 2019. Nationally, new vehicle sales are down by a slightly lower amount of 2.2%. Much of the decline is due to a poor start to the year with sales recovering in recent months.
Sales Trends for Dealers in 2019 Read Post »
Volkswagen may not be the only company with an emissions scandal on its hands. Looks like other automakers may be fibbing too. Europe has strict emissions laws, and after the VW debacle, it decided to look at other brands’ claims as well. Volkswagen paid out approximately $25 billion in fines, penalties and restitutions for
Dieselgate isn’t over Read Post »
After years of articles claiming that millennials weren’t interested in vehicle ownership, it turns out the press had it all wrong. No surprise. Ridesharing may have changed how people commute, but it looks like most people across all demographics prefer vehicle ownership. A March 2018 NADA article stated, “The survey’s findings run contrary to a
Millennial Car Ownership Read Post »
In light of the recent FTC lawsuit against Ramey Motors, inc., it’s time to revisit dealership advertising laws. Here are the major points to consider when putting together your ads. Stay legal. Make sure you’re familiar with all laws and regulations regarding vehicle advertising. There are all kinds of classes and other resources available
Dealership Advertising Guidelines Read Post »
Many are beginning to wonder if cars are a thing of the past. The Detroit Three have all cut back their offerings on cars to push towards the SUV and truck-wanting market, despite 30 percent of the market still being claimed by sedans. Honda’s Henio Arcangeli is set to defend the importance of cars
Honda to Defend Cars Read Post »
Uber (and Lyft) revolutionized transportation – cheap rides, the most successful app in the store and pretty much creating digital on-demand work. It can’t lose, right? Wrong, kind of. Uber went public, the obvious next step for the transportation giant. As the market closed on May 10, the company’s stock was down 7.8 percent
Uber Goes Public, Unsuccessfully Read Post »
As Millenials and Gen Z become the newest, largest consumer group, dealerships are beginning to rethink the way they do sales. These younger generations aren’t loyal to brands. They choose cars based on quality, reviews, technology and customer service. Because they do their research, it’s important to put your best price out there. Be
New Sales Models Changing the Auto Industry Read Post »
While many carmakers have been putting a lot of blood, sweat and tears into electric vehicle technology, some have been dumping a lot of resources into the hydrogen fuel cell. Haven’t heard much about it yet? Here’s how it works: You fill the tank with hydrogen (instead of gasoline). Then air is pulled in
Hydrogen Fuel Cells are the Future Read Post »
There are some new trends in the auto industry that may shape the future of the industry. These potential inclinations could change how cars are made, sold and used over the next 5 to 10 years. Vehicle Sharing With services like Lyft and Uber, ridesharing is already becoming pretty common, but car-sharing is breaking into
Auto Trends for 2019 & Beyond Read Post »
