change

Ford is making a bold move by discontinuing all of their sedan models.  The only car that will remain in its lineup is the Mustang. The more efficient and size-friendly Fiesta, Focus, Fusion and Taurus will all be done away with by 2020. Ford CEO, James Hackett seems confident in this decision because it is what the consumer wants, or so he believes. In his eyes, having mostly crossovers, SUV’ and trucks will bring more profit in than including sedans in the vehicle lineup.

Many dealers have been doing things the same way for years – Newspaper ads, inbound leads, and posting to Autotrader. But today’s consumer is much different than that of even five years ago.

As Millenials and Gen Z become the newest, largest consumer group, dealerships are beginning to rethink the way they do sales. These younger generations aren’t loyal to brands. They choose cars based on quality, reviews, technology and customer service. Because they do their research, it’s important to put your best price out there. Be transparent about the price and the vehicle to build trust.