GW Blog

Whether autonomous vehicles (AVs) are a good thing or bad won't be decided until public has the product. But their technology is already blowing like a Nor'easter into the dealer community, promising a blizzard of legal issues that may affect the nature of the OEM franchise. I'm concerned that the next great disruptor - the autonomous vehicle - may "jump the franchise," and decimate the distribution system that has served car buyers squarely for more th

Cadillac has proposed big changes to its Pinnacle or "trunk money" program, announced at the recent NADA convention, The changes include opportunities for dealers to earn partial bonuses for coming close to their monthly sales targets, plans to make some payments sooner and the relaxing of some standards. Cadillac also said it has created an appeals process for dealers who are ruled to be short of brand standards. Yet Cadillac has not finalized the program, even though it is scheduled to become effective April 1st.

At the beginning of the week, we listed all of the automobile Super Bowl commercials. Weren't they enjoyable?  Almost as fun as the game?  Well, you're not alone.  The great data analytics experts from Experian have analyzed the performance of the  automotive SB LI commercials with the target audience.  Here are some of the key findings:

What a game! I can't believe they pulled it out.  TB12 has definitively proven that he is the GOAT. I'll leave the game reporting to the experts at ESPN and other places.  But the other thing that we love every year are the commercials. And our industry loves to make these expensive commercials.  I think I've listed all of them below, if you missed one on a break or would like to watch them again. How do you think the industry did?