In today’s society, consumers want to feel good about their purchases and a lot of thought goes into them. It goes beyond how it will benefit them and branches out into how it could benefit others. You will find “clean,” “green,” and “responsibly sourced” products in many arenas because protecting the environment has become more
Are Electric Vehicles Really Saving the Environment? Read Post »
Several foreign (say, Alien!) brokers are invading New England! Talk about disruptors. GW Marketing Services has been in business for 42 years. We’ve sold hundreds of stores and performed hundreds of valuations. With dealership transactions, we have seen it all: OEM total interference using ROFR processes, deals going from 20 to 90+ pages, and complex
Aliens Continue to Plague New England Read Post »
The automotive industry is changing fast. Covid shutdowns paired with tons of new technology are forcing an evolution — one which many dealers are not equipped to handle. Here’s a recap of the current condition of the auto industry from an “interrupter” standpoint. Sales are on the decline. As inventory becomes more and
Is it Time to Hunker Down or Sell? Read Post »
There is no denying it. things are bad. It’s estimated that all automakers have lost almost 6.5 billion vehicles as a result of the chip shortage. Photos of parking lots full of mostly built vehicles are circulating around the internet. They are ready to go, except for the chips. Let’s take a moment to
For what seems like forever, electric vehicles have been talked about as “the car of the future.” Technically this is still true, except the future is here, right in front of us. Aside from companies like Tesla, which is 100% electric, many OEMs have shifted their focus to electrification and have released big claims of
How Can Dealers Prepare for the EV Change? Read Post »
Salespeople have been making sales outside of an “office” for decades. Travelling salesmen started making the rounds in Europe in the 1920s, proving you can make a sale anywhere. It doesn’t have to happen in your showroom. This could be true for car dealers,too. We are already seeing virtual dealerships that provide everything in the
Are Virtual Dealerships the Real Future for Franchised Dealers? Read Post »
We’ve all heard the phrase “get your head out of the clouds,” but, now, the cloud is where everything is! Most online infrastructure and the tech that consumers interact with on a daily basis involve the cloud. The automotive industry is also becoming more cloud-based, using global hyperscalers such as Google Cloud, Microsoft Azure, and
The Cloud is Changing the Auto Industry Read Post »
Factory-direct sales may seem like a good shortcut for consumers but, in fact, they only benefit automakers. It is a strategy being used to hurt dealers in the long run and an attempt to wipe them out. Some even predicted dealerships would not exist by 2025… sounds crazy right? Direct car buying is promoted
Why Consumers Will Always use Dealers Read Post »
The past year-and-a-half have created a major shift in the automotive industry and how cars are sold. Quite frankly, many processes changed for the better and dealerships have come out the other side much stronger and more efficient. Consumers have come to expect a faster, more unique car-buying experience. In the midst of the
What Customers Want In a Car-Buying Experience Post-Covid Read Post »
The microchip shortage is causing issues that are rippling across the automotive industry. As soon as we think we’re out of the woods with Covid-related problems, this happens. Then the issue was exacerbated by a March fire at a microchip factory in Taiwan, a plant responsible for 20% of the world’s production! It’s affecting
The Microchip Shortage Bounce Creates a New False Market Read Post »
