Agency selling is something that’s been coming down the pipeline for a while. Consumers want a more consistent experience with more online purchasing options while still maintaining that personal touch they get from a dealership. Ten years ago, consumers visited dealerships seven times before making a purchase decision. Now it’s barely 1.5 times. In […]
What does Agency Selling Mean for Car Dealers? Read Post »
As we’ve discussed a lot lately, digitization of the auto industry is here to stay. Part of that is the use of chat on dealers websites. People want quick, simple information, and chat facilitates that. They are more prone to send a question via chat than to submit a lead form on a vehicle or
Every Dealership Should have Chat Read Post »
As Covid-19 pushes the auto industry and the world forward digitally, video is becoming more and more important. Consumers still want to feel connected to retailers and the products, in our case cars, they’re buying. But, they want to do it from a safe distance. If you think about it, dealers have been utilizing
How to Dealers should use Video to Increase Sales Read Post »
Going Gasless California just made a bold move. By 2035 carmakers will be banned from selling new gasoline-fueled vehicles in the state. They’ve got 15 years to phase out the combustion engine. It’s really not all that surprising after the state’s announcement in June to phase out diesel fuel by mandating an increasing
In My Next 30 Years… err 15 Read Post »
Q4 & 2021 Predictions As we head into the end of a very strange and challenging year, we do see a better 2021 on the horizon. This year was difficult for business with complete shutdowns in most states, economic uncertainty and catastrophic joblessness. (Thanks to the Feds for PPP!) Of course, the automotive industry
A Look at What’s to Come Read Post »
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While we all look forward to retirement (or at least most of us), we don’t like to think about leaving our businesses. Dealer owners invest a lot of time, money, sweat and sometimes tears into their dealerships. Letting that go is hard, but if you have a legacy plan in place, then it will make
Is an ESOP the Right Succession Plan for You? Read Post »
It is somewhat old news now that plant shutdowns and virus spikes all over the world have caused production to plummet. Like many things, the effects of shutdowns that began in Q1 have leaked into Q3, continuing to cause issues. Production halts that happened months ago are still being felt by dealers who haven’t had
Are new car shortages really a big deal? Read Post »
Technology has simplified things but has taken away the ‘simple life’ all at the same time. As we get further away from the tradition of walking a car lot for hours and even days, we now find ourselves with the future at our fingertips, making the car buying process a whole new ball game.
Is AR the future of car dealerships? Read Post »
When shopping for vehicles, or anything really, consumers have already been doing most of their “shopping” and research online. This has been happening for years, so the birth of Carvana, Vroom and business like them are no surprise. But the traditional dealer can and should be competing with these online retailers. Online selling is the
The Digital Revolution of Car Sales Read Post »
